The WebGenre Blog: The power of genre applied to digital information. By Marina Santini » Entries tagged with "text analytics"

Enterprise Search has a very bright future!

Last updated (Comments): 10 July 2013 On the 30th May 2013, I attended the Findability Day 2013 ( organized by Findwise ( The gathering of about 200 participants took place in Central Stockholm (Odenplan) in a sunny day, in bright and spacious conference rooms, and in friendly and laid-off atmosphere. The event – “the biggest event on search and findability in Northern Europe”, as the subtitle says – was free of charge (only registration was required) and was sponsored by Google and Splunk. I will not give a complete debrief of the Findability Day 2013 in this post. Martin White has summarized the highlights in his blog (, and Olof Belfrage describes in more details the presentations in a post ( published on Findwise blog. In this post I would like to summarize a … Read entire article »

Filed under: reflections, reports

SearchInFocus: Exploratory Study on Query Logs and Actionable Intelligence

Exploratory Query-log Analysis Workshop Thursday, October 25, 2012 from 9:00 AM to 12:00 PM (CEST) Lund, Sweden Organized by Findwise at the Fourth Swedish Language Technology Conference, October 24-26, 2012, Lund. For more information: SLTC 2012. Worshop Description Query logs have been the focus of mostly academic workshops and conferences. At the same time, with the upsurge in high quality search and user-interaction solutions in the enterprise world, companies have a ready access to (very often) large amount of log data. This data, however, whose core is often natural language queries, remains largely unexplored and neglected. The aim of this workshop is to show best practices and standards, new trends, potentials and techniques in order to analyze, draw conclusions, utilize and benefit from the data. The workshop is meant as a forum where people … Read entire article »

Filed under: slides

The Path Forward: From Big Unstructured Data to Contextualized Information

How can we convert massive quantities of unstructured data to structured information? What kind of “structure” do we need for a reliable interpretation of this undomesticated data? I suggest thinking of a text-analytic framework based on “context”. Search keywords, events, entities, sentiments, attitudes, polarities, opinions etc. have a different weight and require a different assessment depending on the kind of texts, the situational context, the  field of discussion, and the authority of the source, as well as on the purpose of use. For example, for an official use, factual texts might have more credibility than opinionated texts. In this respect, press conferences, declarations or announcements by a White House spokesman might be more reliable than newspapers’ speculations or op-ed articles. On the contrary, if we want to test the pulse and … Read entire article »

Filed under: dialectic, discussions

White Paper: Text Analytics and Genre Awareness to the rescue of BI & CEM

Text Analytics and Genre Awareness to the rescue of Business Intelligence (BI) & Customer Experience Management (CEM) by Marina Santini, Copyright © 2012, All rights reserved. Citation:  Santini, Marina (2012). Text Analytics and Genre Awareness to the rescue of Business Intelligence (BI) & Customer Experience Management (CEM). [White paper]. Retrieved from Business Intelligence and Customer Experience Management Generally speaking, business intelligence (BI) refers to computer-based techniques used to analyze business data, such as sales revenues, relational database reports, etc , mainly through standard statistical packages. BI’s main aims are to support better business decision-making and planning. Many statistical packages are available to make sense of numbers and structured data, e.g.  SAS, SPSS, COGNOS, etc. However, businesses create a huge amount of valuable information in the form of emails, memos, notes from call-centers, news, user … Read entire article »

Filed under: featured, white papers