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The WebGenre Blog: The power of genre applied to digital information. By Marina Santini » Entries tagged with "business intelligence"

Presentation: Text analytics and R – Open Question: is it a good match?

* The Quest: finding the optimal way to handle Big Textual Data for Information Discovery & Actionable Intelligence * The Open Question: is R convenient for text analytics of Big TEXTUAL Data? * The Mission: identification of pros, cons, limits, benefits Current Status: investigation in progress… Live casts of the this R meetup are available here: First talk: Text analytics and R by Marina Santini Second and third talks: Wordclouds from Twitter with R by Måns Magnusson and An example of text analytics in R by Joakim Lundborg http://www.meetup.com/StockholmR/pages/Live_casts_from_past_meetups/ You can find R code suggestions in this thread:  http://www.meetup.com/StockholmR/events/103353372/?&a=uc1_te … Read entire article »

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Applying Findability to Mine Query Logs for BI: Preliminaries

 Marina Santini. Copyright © 2012  Thanks for sharing pointers and for giving hints to the question: “Can anyone suggest references about mining query logs for BI and CEM?” (http://www.forum.santini.se/2012/05/mining-query-logs-for-bi-and-cem/). Pls feel free to add comments to the blog post, if more suggestions come to your mind.  The question of this week is: “How can I profitably use query logs for making better business decisions and predict future trends?”  Citing from (Rud, Olivia (2009). Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy. Hoboken, N.J: Wiley & Sons. ISBN 978-0-470-39240-9.), Wikipedia states: “Business intelligence (BI) is defined as the ability for an organization to take all its capabilities and convert them into knowledge, ultimately, getting the right information to the right people, at the right time, via the right channel. This produces large amounts … Read entire article »

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Mining query logs for BI and CEM

Can anyone suggest references about mining query logs for BI and CEM? … Read entire article »

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White Paper: Text Analytics and Genre Awareness to the rescue of BI & CEM

Text Analytics and Genre Awareness to the rescue of Business Intelligence (BI) & Customer Experience Management (CEM) by Marina Santini, Copyright © 2012, All rights reserved. Citation:  Santini, Marina (2012). Text Analytics and Genre Awareness to the rescue of Business Intelligence (BI) & Customer Experience Management (CEM). [White paper]. Retrieved from http://www.forum.santini.se/2012/02/white-paper-text-analytics-and-genre-awareness-to-the-rescue-of-bi-cem/ Business Intelligence and Customer Experience Management Generally speaking, business intelligence (BI) refers to computer-based techniques used to analyze business data, such as sales revenues, relational database reports, etc , mainly through standard statistical packages. BI’s main aims are to support better business decision-making and planning. Many statistical packages are available to make sense of numbers and structured data, e.g.  SAS, SPSS, COGNOS, etc. However, businesses create a huge amount of valuable information in the form of emails, memos, notes from call-centers, news, user … Read entire article »

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