The WebGenre Blog: The power of genre applied to digital information. By Marina Santini » Entries tagged with "BI"

Presentation: How Emotional Are Users’ Needs? Emotion in Query Logs

According to recent IR research, searchers’ behaviour is not only limited to traditional informational, navigational and transactional needs. A novel hypothesis is that the seeking behaviour is driven by emotion. These experiments are part of SearchInFocus, a study centred on search. How Emotional Are Users’ Needs? Emotion in Query Logs from Marina Santini http://www.cyberemotions.eu/ … Read entire article »

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Contextify: How to Contextualize Information

Marina Santini. Copyright © 2012 Work in progress: Contextify is a metadata tagger that performs text and content enrichment. Contexify enriches information through text classification and content markup. How can we capture context from a text? I would start with genre, sublanguage, and domain i.e. three textual dimensions that say something about the communicative context in which a text has been issued: A ”weird” word like ”Spweet” is not a typo if it belongs to a Twitter micropost (genre and sublanguage: tweet spam) A ”normal” word like ”mouse” is a specialized term if it belongs to the computer domain.   Other examples: surfing (sport, internet communication), agile (ordinary word, software),  sentence (law, grammar), appeal (ordinary language: ”appeal for help” or  legal sublanguage: to lodge an appeal, genre: newspaper, court act) etc. Context helps disambiguate words and assess the … Read entire article »

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Applying Findability to Mine Query Logs for BI: Preliminaries

 Marina Santini. Copyright © 2012  Thanks for sharing pointers and for giving hints to the question: “Can anyone suggest references about mining query logs for BI and CEM?” (http://www.forum.santini.se/2012/05/mining-query-logs-for-bi-and-cem/). Pls feel free to add comments to the blog post, if more suggestions come to your mind.  The question of this week is: “How can I profitably use query logs for making better business decisions and predict future trends?”  Citing from (Rud, Olivia (2009). Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy. Hoboken, N.J: Wiley & Sons. ISBN 978-0-470-39240-9.), Wikipedia states: “Business intelligence (BI) is defined as the ability for an organization to take all its capabilities and convert them into knowledge, ultimately, getting the right information to the right people, at the right time, via the right channel. This produces large amounts … Read entire article »

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Mining query logs for BI and CEM

Can anyone suggest references about mining query logs for BI and CEM? … Read entire article »

Filed under: discussions, featured, requests