According to recent IR research, searchers’ behaviour is not only limited to traditional informational, navigational and transactional needs. A novel hypothesis is that the seeking behaviour is driven by emotion.
These experiments are part of SearchInFocus, a study centred on search.
I think this is fascinating stuff Marina. Are you ever in the UK? I run the London Text Analytics group, it would be great to have you over to present this: http://www.meetup.com/textanalytics/
Hi Tony,
it would be great to discuss emotional needs with London Text Analytics group members. I will keep you posted about my visits in London.
Take care
Marina