The WebGenre Blog: The power of genre applied to digital information. By Marina Santini » featured, slides » Presentation: How Emotional Are Users’ Needs? Emotion in Query Logs
Presentation: How Emotional Are Users’ Needs? Emotion in Query Logs
According to recent IR research, searchers’ behaviour is not only limited to traditional informational, navigational and transactional needs. A novel hypothesis is that the seeking behaviour is driven by emotion.
These experiments are part of SearchInFocus, a study centred on search.
Filed under: featured, slides · Tags: actionable intelligence, BI, big data, business intelligences, CEM, customer experience management, cyberemotions, emotion, findwise, genitori crescono, genitoricrescono, italian, query log analysis, query log genre, query logs, sentiment analysis, sentistrength, swedish
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I think this is fascinating stuff Marina. Are you ever in the UK? I run the London Text Analytics group, it would be great to have you over to present this: http://www.meetup.com/textanalytics/
Hi Tony,
it would be great to discuss emotional needs with London Text Analytics group members. I will keep you posted about my visits in London.
Take care
Marina