Reading Suggestions: Meaning & Genre — Affect & Buying Behaviour

1)  Pattern and Meaning across Genres and Disciplines: An Exploratory Study
Author:    Groom, Nicholas
Journal of English for Academic Purposes, v4 n3 p257-277 Jul 2005

Abstract:    Work in corpus linguistics has led to the development of a theory of language as “phraseology” [Hunston, S., & Francis, G. (1999). “Pattern grammar: A corpus-driven approach to the lexical grammar of English.” Amsterdam: John Benjamins. Sinclair, J. M. (1991). “Corpus, concordance, collocation.” Oxford: Oxford University Press. Sinclair, J. M. (2004). “Trust the text: Language, corpus and discourse.” London: Routledge.]. This paper investigates whether and to what extent phraseology, as exemplified by the grammar patterns “it” v-link ADJ that- (e.g. “It is clear that the problem of evidence continues to vex new historicist criticism”) and “it” v-link ADJ to-inf (e.g. “it is important to compare unemployment rates on a consistent basis”), varies or remains consistent across four multi-million word corpora representing two different genres (research articles and book reviews) and two different disciplinary discourses (History and Literary Criticism), and is therefore at least partly constitutive of these generic and discursive formations. A quantitative analysis of the corpus data reveals significant and systematic distributional trends across both genres and disciplines, and a qualitative analysis of concordance lines confirms that these trends are not arbitrary but motivated by genre-specific purposes and discipline-specific practices, respectively. The paper concludes with a discussion of the theoretical and pedagogical implications of the study, and by making suggestions for further research.

2) Knowledge and Choice Uncer tainty Affect Consumer Search and Buying Behavior
Authors: Theresa Lauraeus-Niinivaara, Timo Saarinen, Anssi Oorni
40th Annual Hawaii International Conference on System Sciences (HICSS’07), 2007

Abstract: Pre-purchase search is an activity which most consumers engage in frequently to extract up-to-date information for a purchase decision. Search is an interesting topic from the practical and academic point of view. We approach the topic by observing the information needs through the concept of uncertainty. Uncertainty is the driving force of consumer search. Search is costly and, thus, no search would be likely to occur if consumers had a perfect knowledge about their preferences and market offerings. While uncertainty is widely acknowledged as the driving force of search, few attempts have been made to relate uncertainty and the choice of pre-purchase information.

We studied the generic types of consumer prepurchase uncertainty: knowledge uncertainty and choice uncertainty, and the connection between uncertainty dimensions and the extent of the search process. Our findings suggest that the aforementioned uncertainties markedly affect the consumer search process and are useful determinants of consumer behavior in pre-purchase deliberation.


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