Your Site Genre

” […]  Genre gives Direction for the Site’s Mood

Most sites, even personal ones that feature your varied interests, are built around a particular mood that is reflected in the colors chosen, the fonts used, the images displayed and the actual content of the site. It is very helpful, especially for the inexperienced web builder to select a particular genre and to stick with it, in order to create a site that reflects the designer’s intent. This initial genre work will help you to then move on to decide the metaphor, navigation schemes and other aesthetic components of the design – all aspects that are best planned while keeping your content in mind. If you are creating a website about babies, all of the above are going to be quite different than ones you would choose to present a topic like tattoos. Both fit a totally different genre, so each would require a different presentation style. This is especially important if you are hoping to attract a lot of visitors to your site – keep the nuance and the atmosphere of the site cohesive, and people will perceive it as ‘more professional’ in design.

What is a Genre?

Historically, the term genre has been used when classifying literature, music, art, and more recently, movies, and new media productions including web sites. All genres have distinctive style, form, and content.

Common genres that could be found in any of these mediums include:

  • comedy
  • drama
  • romantic
  • mystery
  • tragedy
  • autobiographical
  • action/adventure
  • thriller
  • horror, gothic
  • epic
  • science fiction
  • historical
  • pastoral
  • folklore
  • children’s stories
  • natural world
  • self improvement
  • discipline (arts, science, philosophy, etc.)

Each genre appeals to at least one particular audience or community: which is important to web site owners and designers. Seeing your site through your audience’s eyes and perceptions is critically important, if you want your site to be a success.

Working with your Genre

The best way to approach the selection or identification of your genre is to sit with pad and pen and think about your site in reverie mode. Think about what you want to share, convey, sell, or teach your audience. What genre does this content fit? Genre gives Direction for the Site’s MoodMost sites, even personal ones that feature your varied interests, are built around a particular mood that is reflected in the colors chosen, the fonts used, the images displayed and the actual content of the site. It is very helpful, especially for the inexperienced web builder to select a particular genre and to stick with it, in order to create a site that reflects the designer’s intent.

This initial genre work will help you to then move on to decide the metaphor, navigation schemes and other aesthetic components of the design – all aspects that are best planned while keeping your content in mind. If you are creating a website about babies, all of the above are going to be quite different than ones you would choose to present a topic like tattoos. Both fit a totally different genre, so each would require a different presentation style. This is especially important if you are hoping to attract a lot of visitors to your site – keep the nuance and the atmosphere of the site cohesive, and people will perceive it as ‘more professional’ in design.

What is a Genre?

Historically, the term genre has been used when classifying literature, music, art, and more recently, movies, and new media productions including web sites. All genres have distinctive style, form, and content.

Common genres that could be found in any of these mediums include:

  • comedy
  • drama
  • romantic
  • mystery
  • tragedy
  • autobiographical
  • action/adventure
  • thriller
  • horror, gothic
  • epic
  • science fiction
  • historical
  • pastoral
  • folklore
  • children’s stories
  • natural world
  • self improvement
  • discipline (arts, science, philosophy, etc.)

Each genre appeals to at least one particular audience or community: which is important to web site owners and designers. Seeing your site through your audience’s eyes and perceptions is critically important, if you want your site to be a success.

Working with your Genre

The best way to approach the selection or identification of your genre is to sit with pad and pen and think about your site in reverie mode. Think about what you want to share, convey, sell, or teach your audience. What genre does this content fit? […]” by June Kaminski. Read the full article here.

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