Genre and Web Design

“Genre is a theory that everyone can relate to, wherebeit in music, film, television, books or any other type of literature or entertainment. It is something that people, as an audience, intrinsically do in order to categorise the world and the many mediums and sub-mediums that are out there. Audiences automatically like or dislike a certain type of genre and so it is essential that we gain an understanding of genre as a study in design as it goes right to the heart of what the audience wants. Also genre ensures that a particular site will attract a particular audience…” Pui’s blog

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